How does NYC's Click-to-Cancel rule help you cancel subscriptions?
Starting October 1, 2026, New York City requires businesses to let you cancel a subscription as easily as you signed up — if you joined online, you must be able to cancel online — with fines starting at $525 per violation.
How it works
On October 1, 2026, New York City's "Click to Cancel" rule takes effect — the first municipal rule of its kind in the U.S. It requires businesses to make canceling a subscription as easy as signing up was. If you subscribed online, you must be able to cancel online; if a company takes sign-ups through several methods, it must let you cancel through all of them; and businesses that enroll you in person must also provide an online cancellation option.
The rule covers automatic-renewal and continuous-service subscriptions, and it also requires businesses to clearly disclose the subscription's terms up front. It's enforced by the NYC Department of Consumer and Worker Protection (DCWP).
What it's worth
The rule is projected to save New Yorkers between $21.5 million and $162.5 million a year (Roosevelt Institute estimate) by ending "subscription traps" designed to make canceling deliberately hard. Businesses that break the rule owe restitution to affected consumers and face civil penalties starting at $525 per violation.
How to claim it
- 1Cancel the way you joined: if you signed up online, look for an online cancel option — as of October 1, 2026 a NYC business can no longer force a phone call or in-person visit to cancel.
- 2If a business makes canceling difficult on or after that date, document it (screenshots, dates, names) and file a complaint with the NYC Department of Consumer and Worker Protection (DCWP).
- 3Before you cancel, use BundleUp to spot which subscriptions you can safely drop — because you already get them free through a credit card, carrier, or membership — then cancel those the easy way.
Good to know: The rule takes effect October 1, 2026 and applies to businesses operating in New York City. A companion "junk fees" all-in-pricing rule is set to follow on January 1, 2027. Rules and dates can change — check the DCWP site for the latest before relying on specifics.
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